WVU Alumni Association: Aligning 70+ Alumni Chapters with a Refreshed Alumni Brand.

We partnered with the WVU Alumni Association to develop and present a comprehensive brand strategy and campaign to alumni chapters. This initiative included creating new branding for over 70 alumni chapters, ensuring consistency with West Virginia University's overarching brand identity. By aligning each chapter with the university's brand, we strengthened the connection between alumni and WVU, fostering a unified and recognizable presence across all regions.