Celebrating 150 Years of Innovation, Culture, and of Course, Cake.

WVU celebrated its 150th birthday. We threw a big party at three different campus locations and even held a halftime celebration during a men’s basketball game at the Coliseum. We designed a custom identity system which was used throughout the year on everything from buttons to websites to campus banners and branded ice cream cups and cart which we wheeled around campus for an instant pop-up party. The mark was even emblazoned onto a the back of a professional race car — for real.

One of the tenets of our brand is to work smart and play smart and this was the perfect opportunity to celebrate our accomplishments and build on the sense of community on campus. We’re proud of the groundbreaking history we’ve made over the last 150 years and can’t wait for what the next 150 years will bring to our University.