Go ahead, ask me about my embedded inductive loops. Rebranding an icon — Personal Rapid Transit (PRT).
Originally a demonstration project and the first large-scale automated guideway transit system in the U.S., WVU’s Personal Rapid Transit (PRT) is an automated people mover that connects the three areas of the WVU Morgantown Campus and the Morgantown central business district.
Since opening in 1975, the PRT has provided over 83 million passenger trips without injury and taken countless vehicles off Morgantown’s busy streets. The PRT transports about 15,000 riders per day and serves as the University’s primary mass transit system for students, employees and visitors.
Goals
Create an appropriate brand framework that will lead to a consistent voice and personality for the PRT;
Address wayfinding in and around the PRT platforms and stations;
Beautify the stations and key areas throughout the system.
Campaign Direction
Some may say the PRT is old, but with age comes wisdom. And a matter-of-factness that only someone who has been on campus since the 70’s -- and has given over 85,000,000 rides -- can claim.
[along with the occasional request to play Freebird]
