Breathing life into a business brand —John Chambers College of Business and Economics.

Background:

No longer satisfied with the state of the working world, young people have a better sense of what they want — and how to achieve it — than nearly any generation before. And they aren’t afraid to take on established ways to thinking.

The Approach:

Create a not-so-stuffy brand for the college that resonates with this go-first generation. Where, unlike your traditional, corporate-focused, business-suited business major, WVU can offer a hyper-personalized, future-focused, hands-on experience. This isn’t your grandfather’s business school.